WebRewards
Online shopping with points. WebRewards is an interactive platform that allows loyalty program participants the ability to shop an online catalog and redeem in an instant. Based on a data "identifier," the system can deliver distinct "program experiences" to separate sets of participants (currently allows swapping in different program icons, navigation color schemes, the text and images on the "Welcome Page", program-specific Statement and Welcome Letter messages, navigation choices / links. The layout coordinates with printed catalogs and associated program materials while following a conventional online shopping experience. The platform also features a Flash-based points slider control to determine items that are available at a particular point level.
Role
Creative Director
Online Media
Creative concept and development
Technology Breakdown
Flash, Photoshop, Illustrator, CSS and HTML