Resume

---

Design Director with a fine arts background and a passion for emerging media. Over a dozen years proven success at presenting, winning and developing unique creative solutions for high profile clientele, building strong team environments and fostering creative development while meeting client objectives. Industry focus includes: Financial Services, Retail, Education and Technology. Disciplines include: (online) Web Site development, CD-ROMS, Information Architecture, (offline) Branding, Corporate Collateral, Packaging and Logo Development.

---

Atlanta GA
February 2004 to present

Creative / Art Director

• Direct strategic planning and creative development for both loyalty programs and corporate marketing communications based on customer research and competitive industry analysis in both print and electronic mediums.
• Supervise in-house and outside agency designers and copywriters in development of overall creative execution, branding development and adherence, interface design, usability, and information architecture.
• Manage departmental budget allocated to instruction resources and developmental growth.
• Drive branding guidelines through identity design, program look-and-feel, promotion kits (Point-of-Sale, Point-of-Purchase and packaging design), overall program marketing communications and creative content development and execution.

Results: Successful program launches for various clients resulting in acquisition of program participants and client retention, particularly in the areas of channel marketing (B2B) and consumer marketing (B2C). * Recently honored by the editors of Graphic Design USA magazine with an American In-house Design Award for work on the re-launch of the company Web site. After evaluating over 3,500 entries, judges selected the winning site based on creativity, effectiveness and performance.

Clients: EarthLink; Emerson; Siemens; SunTrust; Daltile; The Builder's Circle, Wellness (Pet Food)

---

IMX Studio

Atlanta, GA
January 2003 to February 2004

Art Director / Senior Interactive Developer

• Developed interactive and web site design, marketing communications content development and creative execution both as a direct consultant and agency outsourcer.
• Developed strategic marketing plans and creative development for various client initiatives.
• Creative identity, branding and packaging design and development. Results: Successful execution across the board for a wide range of clients and a multitude of mediums. Projects varied from corporate annual reports, to product packaging, to web sites and interactive CD's as well as consumer based direct mail.

Clients: Allconnect; Arthur M. Blank, LLC; Buckhead Life Restaurant Group; Display America; Emory University; Grizzard Performance Group, HC Brill Company, Inc.;IBM; Morrison Management Specialists; YieldQuest Financial Group; Zirkle and Hoffman

---

Morrison Management Specialist

Atlanta, GA
December 2001 to January 2003

Creative Manager

• Creative manager for Morrison's marketing department. A department focused on project-based design and development. Ensuring that core marketing strategies manifest into outstanding work.
• Communication and presentation of marketing concepts and initiatives to Board of Directors, Senior Management, Alliance Partners, and Employees.
• Execute of creative "concept to deployment" procedures that include brainstorming, branding, brand-imaging and management, and business model requirements based on competitive strategies.
• Extensive knowledge of solid design principles, corporate branding/marketing, and artistic fundamentals.
• Management responsibilities include oversight of brand management, adherence to corporate identity standards, budgetary compliance, outsourcing projects, fulfillment for various initiatives, design-flow methodologies, and project follow though from beginning to end.

Results: Ensured success of marketing initiatives through creative communications development. Initiated and directed a complete overhaul of corporate marketing design materials, collateral and general approach.

---

IBM

Atlanta, GA June 2000 to November 2001

Lead Graphic Designer/ Web Developer

• Creative director for IBM's Net Gen Practice. A division of IBM concentrating on web presence and marketing for mid-market initiatives.
• Lead designer for numerous engagements. Responsible for branding, design concepts, design implementation, graphics optimization, html development, usability testing and website deployment.
• Close interaction and communication of project objectives with principals, project managers, creative and art directors as well as production line graphic designers.
• Consult design ideas to potential and existing clients.

Clients: James Brown Enterprises, Augusta LPGA, US Certified Letters, SupportUSA.org, IBM Sales Support, Degussa-Ney, The Best Posters, Southern Georgia Medical Center

---

Education

Georgia State University, Atlanta, GA

• Graduated: August 1998
• Bachelor of Interdisciplinary Studies and Arts Administration and Visual Communication

---