Lumbermens
Lumbermens is a Midwestern conglomerate of independent lumber stock yards providing raw building materials for residential and commercial builders. Rewarding loyal and repeat customers, Loyaltyworks developed a rewards program. To reach the various outlets, the program required support in the form of promotional collateral showcasing its benefits. Beginning with an illustrated icon reflective of the builders and contractors themselves, print materials include die-cut custom self-mailer with inserts, tradeshow posters, tri-fold brochures, vinyl banners, drawing drop-boxes and sell-sheets.
Role
Creative Director
Print Media
Identity, Sales Collatoral and Brochures
Technology Breakdown
Illustrator, Photoshop and InDesign